|
There is always different
expression of words for different people representing
different spheres of life. The language of expression
differs with different target audiences. In literature,
there are different language expressions in prose, poetry
and drama. The language for Science and Technology is
different and so is the case with the literary
deliberations. It stands true for Journalism too.
The language of journalism
is always in conformity with its target audience and their
mental capabilities and their interest. The selection of
words and styles are made such to capture their mind and
hearts.
Notwithstanding the
limitations of Urdu journalism and Press, Urdu played a very
important role in India's freedom struggle. Conscious of
this outstanding contribution of Urdu press and its
important role in social stability, communal harmony and
shaping the minority's thought process in post independence
era, NCPUL has taken a significant initiative for
strengthening the Urdu press enabling it to face modern days
challenges to cope up with the latest developments in media
technology and fast changing transmission technology.
UNI Urdu Teleprinter
service was conceived in the year 1992. The initial block
grant of Rs. 25 lakhs was released by the Government of
India through the Department of Education, Ministry of HRD,
to the UNI. This grant was meant for purchase of necessary
equipment and the Urdu teleprinters.
The Council provides
financial assistance to small and medium Urdu newspapers for
availing Urdu service of UNI. This helps Urdu press to
reproduce the news and views in Urdu without undergoing the
arduous task of translation. Subsequently this scheme was
transferred to BPU/NCPUL and became operational since
1.1.1995.
Presently 56 Urdu dailies
are connected to this national hook up, with the fast
changing transmission technology. The service has been
computerized and special Urdu software (filter) developed.
50% of UNI (Urdu) subscription is provided as subsidy
by the NCPUL to individual newspaper and 75% in case of J&K.
Annually a grant of about Rs. 25 lacs is provided for this
service
The subsidy in this regard is released to U.N.I. Urdu
Service.
This scheme is directly monitored by the Council. U.N.I. is
giving utilization certificate to the Council after debiting
the amount in the respective news paper's account.
Through this service the standard of Urdu dailies comes
closed of national dailies and has increased their
circulations among the Urdu readership due to variety in
their news and views items. |
